You all probably saw The Dark Knight already. Maybe several times. After all, it has grossed over $900 million worldwide and is still in the top five at the box office even after seven weeks of release. For a movie to be this successful it has to have a brilliant advertising campaign.
The Dark Knight’s viral marketing campaign was probably the greatest in history. A year and a half before the movie was released, the advertising people were getting fans involved by leaking videos and pictures onto the internet for everyone to eat up. It creates hype, you see.
One thing those crazy marketing geniuses did was put up a website that supposedly belonged to the real Joker. On it, the Joker called out to his droogs to help him spread his infamous name across the country. People were asked to go out into the public and put up posters, do scavenger hunts, and dress up like him.
The dressing up part is what concerns us the most…because I participated in that one. Let’s see what we got here.
This is what’s on the Joker’s official website:
Yadda, yadda, yadda, Let’s go to the part about me.
Now wait a second. See that picture at the top right? Is that…could it be…..?
Yes…yes…I think that I am…in that picture.
Yep, that’s me all right. With a few of my friends as well. This was back in…oh, I’d say November last year. It was a day well spent if I recall correctly.
So anyway, that’s kind of cool that the Dark Knight people used me in their advertising campaign. I am probably responsible for the $900 million dollars the movie made.
Here are some bonus pictures for your pleasure.
I swear this is the nerdiest thing I have ever done.
- jack
