"...a little bit of everything"
Why so serious, Jollywood? 9/7/08
You all probably saw The Dark Knight already. Maybe several times. After all, it has grossed over $900 million worldwide
and is still in the top five at the box office even after seven weeks of release. For a movie to be this successful it has to have
a brilliant advertising campaign.
The Dark Knight's viral marketing campaign was probably the greatest in history. A year and a half before the movie was
released, the advertising people were getting fans involved by leaking videos and pictures onto the internet for everyone to
eat up. It creates hype, you see.
One thing those crazy marketing geniuses did was put up a website that supposedly belonged to the real Joker. On it, the
Joker called out to his droogs to help him spread his infamous name across the country. People were asked to go out into the
public and put up posters, do scavenger hunts, and dress up like him.
The dressing up part is what concerns us the most...because I participated in that one. Let's see what we got here. This what
the Joker's official site has.
and is still in the top five at the box office even after seven weeks of release. For a movie to be this successful it has to have
a brilliant advertising campaign.
The Dark Knight's viral marketing campaign was probably the greatest in history. A year and a half before the movie was
released, the advertising people were getting fans involved by leaking videos and pictures onto the internet for everyone to
eat up. It creates hype, you see.
One thing those crazy marketing geniuses did was put up a website that supposedly belonged to the real Joker. On it, the
Joker called out to his droogs to help him spread his infamous name across the country. People were asked to go out into the
public and put up posters, do scavenger hunts, and dress up like him.
The dressing up part is what concerns us the most...because I participated in that one. Let's see what we got here. This what
the Joker's official site has.
| Yadda, yadda, yadda. Let's get to the part about ME. |
| Wait just a darn second. See that picture at the top right...is that...could it be....? |
| Oh my gosh! Yes...yes I think it could be... |
Yep, that's me all right. With a few of my friends as well. This was back in...oh, I'd say November last year. It was a day well
spent if I recall correctly.
So anyway, that's kind of cool that the Dark Knight people used me in their advertising campaign. I am probably responsible
for the $900 million dollars the movie made.
Here are some bonus pictures for your pleasure.
spent if I recall correctly.
So anyway, that's kind of cool that the Dark Knight people used me in their advertising campaign. I am probably responsible
for the $900 million dollars the movie made.
Here are some bonus pictures for your pleasure.
